Words matter. This is a fact that becomes more and more evident the older I get. Everyone always says, “It’s not what you say, it’s how you say it,” but as a person who spends more time writing and reading than holding real conversations, I disagree. Words are important no matter how they’re said.
Someone who puts great thought into what they say is Jon Moxley.
Professional wrestler extraordinaire. World champion. Mox is often regarded as one of the best promos in the business. It’s truly hard to argue with that. He has this way of stringing words together in a way that makes you hang onto every word he says every damn time. But as somebody who wants to make a living off stringing random words together- it really pisses me off. The effortless way he makes his audience cling to and believe everything he says is something most of us can only dream of being able to do. His words have a remarkable reach, and often times they leave a great impact on his audience. It’s real. It’s raw. It’s art. And it’s not just the way he says it, because all of this is, of course, is translated through his book as well. Yes that pisses me off too. It doesn’t piss me off in a hateful way. I’m not filled with resentment or jealousy, it’s just mind blowing that someone can be that good with words. Without even trying. He makes you listen. He makes everything he says a big deal because he knows what he says matters. He knows people are listening. Maybe he has a few minutes, maybe he only had thirty seconds. Whatever time he has he’s going to say something he needs you to hear, he’s going to make you feel it, and he’s going to make sure you never forget it. One of the best examples of this is his promo in late January after returning from a personal leave of absence. He told a personal story without ever uttering a word to detail specifically what he went through. He kept it deep and raw and personal but chose words everyone could relate to. He made sure we would never forget that you can beat any demon threatening you. When he said AEW’s Blood & Guts special was “like golfing on a Sunday,” he made sure his audience knew he gets a real fucking thrill out of beating people up.
You don’t get called one of the best promos in the game without having an exception catalog to back it up. You don’t get people hanging onto every word you say by just saying anything. A person that is capable of getting thousands of people jammed in an arena to believe in what they’re saying knows the power of words. No one can ever top that.
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